You'd have to have been living in a house in Pakistan without a phone or internet connection for the past several years to not notice that bikes have become a fashion accessory of the hip. But today while on my bi-annual pilgrimage to The Gap to buy new underwear and socks, I ran into this (please excuse the crappy cell phone picture):
This takes it to a whole new level. When The Gap starts using bicycle parts to sell suburban leisure wear to the masses, then cycling as a fashion statement has clearly hit the mega-mainstream. Or maybe jumped the shark.
Of course this means the hipsters will have to abandon anything related to cycling and find a new non-mainstream and currently dorky fashion statement. I'm thinking maybe stamp collecting or curling will be the next big thing.
Seattle is clearly a bigger Gap market than Fairfax, we just get pictures of the bike parts.
ReplyDeleteOr maybe it's because Seattle is a bigger hipster market than Fairfax? Whatever the case, you're not missing much.
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